Real Estate & Hospitality · Mumbai
Real Estate Marketing Agency in Mumbai
We turn Mumbai property launches into sold-out projects — cinematic video, social media and influencer campaigns built only for real estate and hospitality brands.
The problem
Generic agencies don't understand property
A great location doesn't sell itself anymore. Buyers compare projects on Instagram and Google before they ever call your sales gallery. Most agencies hand real estate the same templated reels and stock captions they give every other client — content that looks like everyone else's and brings leads that never convert. Property marketing needs people who actually understand developers, buyers and the way Mumbai's micro-markets behave.
What we do
A full real estate marketing team, on one retainer
Everything a developer or hospitality brand needs to launch and sell — handled end-to-end, so you brief once and we run the rest.
Cinematic property video
Walkthroughs, drone, lifestyle films and vertical reels shot on location. The kind of footage that makes a project feel premium before anyone visits.
Social media management
Strategy, content calendars, reels and captions in a Mumbai voice — published consistently so your project stays top-of-feed through the whole launch.
Influencer campaigns
End-to-end creator partnerships — from shortlisting and briefing to delivery — that put your project in front of buyers through voices they already trust.
Launch & lead content
Project teasers, pricing-education content and creatives designed to pull in high-intent buyers, not just views.
Why Social Smiths
Built by people who shoot property for a living
Social Smiths was founded by Brendan Dsouza, a Mumbai real estate cinematographer, alongside Prerit Singh. That's the difference — your content is made by people who spend their week on site at real projects, not a generalist team learning real estate on your budget.
A real estate creator at the helm
Our founder runs @shotbybrendan_, one of Mumbai's most-followed real estate content channels, and was named Mid-Day's Emerging Real Estate Influencer 2026.
Video produced in-house
We don't outsource the shoot. Direction, camera, drone and edit sit under one roof, so quality and turnaround stay in our control.
We speak Mumbai
Hinglish hooks, local micro-market knowledge and content tuned to how buyers here actually scroll, search and decide.
How it works
From brief to booked, in four steps
Understand the project
We start with your project, pricing and buyer profile to define the right audience and positioning before any camera comes out.
Plan the creative & media
A tailored content plan, creative direction and launch calendar — mapped to your timeline so every phase has a purpose.
Produce & publish
We shoot, edit and post — cinematic video, reels and campaigns going live consistently across the launch window.
Track & refine
We watch what's driving enquiries and double down on it, so spend follows the content that actually moves buyers.
Across India & Dubai
Developments we've filmed
Over 500+ projects shot across Mumbai, Thane, Lonavala, Delhi NCR, Goa and Dubai — including developments by some of the most recognised names in real estate.
Mumbai & Thane
Dubai
Delhi NCR & Lonavala
Client love
What clients say
Real feedback from the developers and brands we've worked with.
"Prerit and Brendan are brilliant at what they do. They're running a great creative boutique agency for real estate folks!"
"We recently worked with Social Smiths for influencer campaigns for our upcoming projects. The team was very efficient and professional. We received everything from the script to the final content very promptly. The final outcome was great and we would definitely work with them again. Highly recommend!"
"Social Smiths took our property listings from ordinary to extraordinary. Their creative approach to real estate content helped us close deals faster. The production quality is cinema-level, and the ROI speaks for itself. This is how modern real estate marketing should be done."
Questions
Real estate marketing in Mumbai — answered
What does a real estate marketing agency do?
A real estate marketing agency promotes property projects to buyers using video, social media, paid ads, influencer campaigns and lead-generation funnels. Social Smiths handles all of this end-to-end for developers and hospitality brands in Mumbai — from creative direction and shoots to publishing and lead tracking.
How much does real estate marketing cost in Mumbai?
It's usually billed as a monthly retainer scoped to the project's size, location and launch timeline. Social Smiths works on a monthly retainer with scope set per project — book a call for a custom quote.
Which areas of Mumbai do you cover?
We work with real estate and hospitality brands across Mumbai — South Mumbai, the Western and Central suburbs, Thane and Navi Mumbai.
What makes Social Smiths different from other agencies?
We're led by a working real estate cinematographer, so video is produced in-house instead of outsourced. We focus only on real estate and hospitality, and our founder runs one of Mumbai's most-followed real estate content channels — your content is built by people who shoot property for a living.
Do you work with brokers and channel partners, or only developers?
Both. We work with developers on full project launches, and with brokers, channel partners and hospitality brands who need ongoing content, reels and lead generation.
Let's make your next launch the one everyone talks about
Tell us about your project and we'll send back a free, no-obligation marketing plan built for it.